Implementing Game Mechanics in Web and Mobile Apps
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and
many other brands use gamification to deliver a sticky, viral, and engaging
experience to their customers. This book provides the design strategy and
tactics you need to integrate game mechanics into any kind of consumer-
facing website or mobile app. Learn how to use core game concepts, design
patterns, and meaningful code samples to a create fun and captivating
social environment.
---
Gabe Zichermann & Christopher Cunningham
First Edition August 2011
ISBN 978-1-4493-9767-8
208 Seiten, 24.00 Euro
Gamification by Design
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and
many other brands use gamification to deliver a sticky, viral, and engaging
experience to their customers. This book provides the design strategy and
tactics you need to integrate game mechanics into any kind of consumer-
facing website or mobile app. Learn how to use core game concepts, design
patterns, and meaningful code samples to a create fun and captivating
social environment.
---
Gabe Zichermann & Christopher Cunningham
First Edition August 2011
ISBN 978-1-4493-9767-8
208 Seiten, 24.00 Euro
Gamification by Design